34 Motivational Amancio Ortega Quotes

Amancio Ortega is a Spanish billionaire businessman who is the founder of Inditex fashion group, best known for its chain of Zara clothing and accessories shops. Ortega is the second richest person in Europe after Bernard Arnault.

This is a collection of the best Amancio Ortega quotes, relating to money, your career, and success.


34 Amancio Ortega Quotes

1. “Die of success? Give me a break! We’ve only just started!” Amancio Ortega

2. “The customer has always driven the business model…”– Amancio Ortega

3. “I am the property of my business, not the reverse. “– Amancio Ortega

4. “You must appear three times in the newspapers: when you are born when you get married, and when you die. “– Amancio Ortega

5. “Zara will remain the largest and most international brand.” – Amancio Ortega

6. “The problem of succession in businesses anywhere in the world arises from the fact that not all legal heirs are suitable.”
Amancio Ortega

7. “We cannot limit ourselves to continuing on the path we have already opened… ” – Amancio Ortega

8. “Once again we will have to be enthusiastic and exacting in order to convert ideas and projects into reality…” – Amancio Ortega

9. “Attempt to seduce the customer with the latest fashion, the finest design, and the most attentive service.” – Amancio Ortega


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10. “The desire for innovation and constant improvement with which we began this project 36 years ago is the motivating idea which has guided us up to the present time. Now we have the privilege of seeing how this original idea, from which many others, with an open and creative mind, have emerged and continue to emerge, has converted itself into the Inditex Group.” –Amancio Ortega


11. “Our formats have opened 439 new stores during the year in which the landmark number of 3,000 stores has been exceeded; with this respect, it must be pointed out that the opening of the store number 2,000 took place merely two years ago and only six years have elapsed since the opening of our store number 1,000.” – Amancio Ortega

12. “One thing hasn’t changed – the innovative spirit and urges for improvement that was the driving force back then.” – Amancio Ortega

13. “To satisfy the needs of our customers with the latest in fashion.” – Amancio Ortega

14. “Proof of our business’s great capacity to generate funds.” – Amancio Ortega

15. “The key part of Inditex’s business model is its human capital.” – Amancio Ortega

16. “Companies are comprised of human beings without the effort, professionalisms, and motivation of whom, no achievement could be made.” – Amancio Ortega

17. “Innovation and commitment towards our customers define our corporate culture.” – Amancio Ortega

18. “We must be able to retain talent, keep our staff motivated and recruit new individuals in the company at a fast pace, and to achieve at the same time for the company a fresh look and the required ambition to be the driving force enabling us to meet new and ambitious purposes.” – Amancio Ortega

19. “The motivation of almost 90,000 individuals working towards a single objective.” – Amancio Ortega


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20. “Store employees have the best understanding of… customer tastes.” – Amancio Ortega


21. “Putting our capacity for profitable growth in the long term to the scrutiny of investors.” – Amancio Ortega

22. “We had the certainty of a philosophy and a business culture capable of facing up to the challenges which were arising.” – Amancio Ortega

23. “The future will be marked by the result of combining the flow of accumulated experience with the youth of those who, day by day, join the Group, and these ingredients are going to make it possible for us to continue to this great project forward with the confidence of the first day.” – Amancio Ortega

24. “We must be aware that the experience we have gained is not enough to guarantee our leadership. We must also be faithful to the commitment to effort and improvement which inspires our company.” – Amancio Ortega

25. “More than 12,000 people from many different countries currently make up our group. This diversity is synonymous with open-mindedness and flexibility, and pushes us to continue evolving, with enthusiasm and perseverance, towards new projects.” – Amancio Ortega

26. “International expansion carried out both independently and through agreements with other companies, is the object that cannot be delayed and will allow us, through diversity, to enrich our culture and vision of the market.”-Amancio Ortega

27. “The creation of new chains and the widening of our product ranges is our response to the new opportunities of the environment.”– Amancio Ortega

28. “Innovation and constant improvement… must keep on being the motivating idea of our Group throughout the 21st century.” – Amancio Ortega

29. “The international expansion of the group in 1999 has continued at an intense rate. Inditex is present in already thirty countries, nine more than the previous year.” – Amancio Ortega


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30. “It’s the main objective… the growth of the Inditex group. Its daily task is marked by self-improvement and the continual search for new opportunities.” – Amancio Ortega


31. “The increase of Inditex’s turnover, with a compound annual rate of 24% in the last five years, has been accompanied by an upward evolution of the company’s results. The cash flow has tripled in this period.” – Amancio Ortega

32. “Business efficiency is… an expression of the quality of the management of our business, the complex network of activities of a vertically integrated fashion distribution group, which designs, produces and sells in three continents.” – Amancio Ortega

33. “The future of Inditex is tied to our capacity to respond day by day to the demands of the market and to design and set in motion new projects which are capable of connecting with the desires of our clients around the world.” – Amancio Ortega

34. “Inditex’s strategic plan foresees a total of 4,000 stores in the next five years.” – Amancio Ortega



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