40 Howard Schultz Quotes for Entrepreneurs

Howard Schultz is an American businessman. Although he is currently the CEO of Starbucks, he will be resigning this year, and staying on board as the executive chairman.

Forbes magazine ranked Schultz as the 595th richest person in the United States, with a net worth of $2.9 Billion as of Sept 2016. His work at Starbucks has massively improved their success over the last 10 years.

This is a collection of the best Howard Schultz quotes, that every entrepreneur can learn something from:


40 Howard Schultz Quotes

1. “A great business has to have a conscience. You have to know who you are and who you are not.” – Howard Schultz

2. “Care more than others think wise.” – Howard Schultz

3. “Expect more than others think possible.” – Howard Schultz

4. “I love being the underdog.” – Howard Schultz

5. “I’m not losing any sleep over Dunkin Donuts.” Howard Schultz

6. “Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.” – Howard Schultz

7. “The lifeblood of job creation in America is small business, but they can’t get access to credit. The response to the Starbucks brand has been phenomenal in our international markets.” – Howard Schultz

8. “When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz

9. “America’s leaders need to put their feet in the shoes of working Americans.” – Howard Schultz


10th of 40 Howard Schultz Quotes

10. “Customers have different need states and life experiences.” – Howard Schultz


11. “Great opportunities can be and have been created during tough economic times.” – Howard Schultz

12. “I think if you’re an entrepreneur, you’ve got to dream big and then dream bigger.” – Howard Schultz

13. “In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, ‘Listen, I have to be responsible for myself.’” – Howard Schultz

14. “Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.” – Howard Schultz

15. “We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.” – Howard Schultz

16. “You can’t build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.” – Howard Schultz

17. “Any business today that embraces the status quo as an operating principle is going to be on a death march.” – Howard Schultz

18. “Cutting prices or putting things on sale is not sustainable business strategy.The other side of it is that you can’t cut enough costs to save your way to prosperity.” – Howard Schultz

19. “I always saw myself wanting to do something deemed successful and good at the same time.” – Howard Schultz


20th of 40 Howard Schultz Quotes

20. “I think my whole life, because of where I came from, I had a fear of failure.” – Howard Schultz


21. “Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.” – Howard Schultz

22. “Success is best when it’s shared.” – Howard Schultz

23. “When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.” – Howard Schultz

24. “You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.” – Howard Schultz

25. “At an early age, my mother gave me this feeling that anything is possible, and I believe that.” – Howard Schultz

26. “Dream more than others think practical.” – Howard Schultz

27. “I could’ve just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn’t be a bystander.” – Howard Schultz

28. “I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.” – Howard Schultz

29. “Profitability is a shallow goal if it doesn’t have a real purpose, and the purpose has to be share the profits with others.” – Howard Schultz


30th of 40 Howard Schultz Quotes

30. “The challenge of the retail business is the human condition.” – Howard Schultz


31. “When you start a company, it’s a singular focus. You have the wind at your back.” – Howard Schultz

32. “You walk into a retail store, whatever it is, and if there’s a sense of entertainment and excitement and electricity, you wanna be there.” – Howard Schultz

33. “Business leaders cannot be bystanders.” – Howard Schultz

34. “Everyone must have a shot at the American Dream.” – Howard Schultz

35. “I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.” – Howard Schultz

36. “I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.” – Howard Schultz

37. “Risk more than others think safe.” – Howard Schultz

38. “The hardest thing about being a leader is demonstrating or showing vulnerability… When the leader demonstrates vulnerability and sensibility and brings people together, the team wins.” – Howard Schultz

39. “When you’re building a business or joining a company, you have to be transparent; you can’t have two sets of information for two sets of people.” – Howard Schultz

40. Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.” – Howard Schultz



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