Peter Jones Net Worth

What is Peter Jones’ net worth?

Net Worth:$400 Million Age: 54 Born: March 18, 1966 Country of Origin: United Kingdom Source of Wealth: Entrepreneur Last Updated: 2021


Peter Jones is a British entrepreneur and businessman from Berkshire, England.

Jones is the last remaining original investor on the BBC Two television show Dragons’ Den and on American television series American Inventor.

As of 2021, Peter Jones’ net worth is roughly $400 million.


Early Life

Peter David Jones was born on the 18th of March, 1966, in Berkshire, England. As a teenager he earned money from his two passions, tennis and business. He gave tennis lessons, being a good player himself.

By 21, Jones got married and had his own house. He tried various ventures; Jones started manufacturing PCs in his mid-twenties. He then opened a cocktail bar after being inspired by Tom Cruise’s movie ‘Cocktail’. 



Jones set up a business in which he made personal computers under his own brand when he was only 16 years old.

In his mid-twenties, he opened a cocktail bar in Windsor based on the Tom Cruise film Cocktail. However, he lost £200,000 after deciding to sell it to IBM.

In 2005, Jones, together with Theo Paphitis, a fellow panelist on Dragons’ Den, bought gift experience company Red Letter Days from another fellow panelist Rachel Elnaugh, under whose ownership it had collapsed.

Jones founded other businesses between 2004 and 2008, including, an online retailer specializing in the sale of wine and champagne to corporate clients and Celsius, a specialist recruitment business aiming mostly in biotechnologists.

In 2009, Jones founded the Peter Jones Enterprise Academy (PJEA, formerly NEA) to teach entrepreneurial capabilities within the UK. PJEA has several campuses throughout the UK including Amersham, Sheffield, Manchester, Southend, and Oxford. 

In 2017, it was announced that Jones and his Dragon’s Den and Red Letter Days partner Theo Paphitis were almost scammed by an accountant who forged cheques over a two-month period.

As of 2021, Peter Jones’ net worth is $400 million.



Here are some of the best highlights of Peter Jones’ career: 

  • Dragon’s Den (TV-Show, 2005-)
  • Commander of the Order of the British Empire (2009) 

    Favorite Quotes from Peter Jones 

    “It’s the opportunity to invest in small to medium-sized businesses giving somebody that ultimate break and at the same time being able to help grow that business into something really exciting.” – Peter Jones 

    “I’m supposed to say it’s all fiery and there’s a lot of competitiveness but I genuinely think they’re fantastic. Both Tej and Jenny are a pleasure to have in the Den.” – Peter Jones

    “Know your onions. In other words, because you’ve got two new Dragons you have to know what their backgrounds are, what their strengths and weaknesses are. Also, come with a plan. When you’re in the Den [know] what is it you want to achieve and then practice for when you’re in the Den. Get it pitch-perfect.” – Peter Jones 

    “They’re absolutely vital because people buy people first. What you’re doing is trying to build empathy and excitement but also it’s very much about you. We are questioning the business, the business model and the experience but also at the same time we’re looking to the person who is pitching – can you do what you’re saying you can, are you capable, are you believable?” – Peter Jones

    “I’m so varied now and I’ve got 28 businesses ranging from the internet to clothing companies and experiences to tailcoats.” – Peter Jones 


    3 Selling Lessons from Peter Jones 

    Now that you know all about Peter Jones’ net worth, and how he achieved success; let’s take a look at some of the lessons we can learn from him: 


    1. What Would You Like to Achieve? Set Your Objectives

    You may find it helpful to make a list of the objectives you hope to achieve with your display.


    2. Give Yourself Enough Time

    Your display is an incredibly important tool for growing your sales. You need to allow sufficient time to plan it properly. Set aside a specific time in your diary to think the whole display through thoroughly and make your plans.


    3. Who Can Help You?

    Who else do you need to involve in this planning process? Picking “other people’s brains” is a well-known key to success.



    Peter Jones is an English TV presenter, entrepreneur, and businessman who is best remembered as a panelist on the BBC Two television show “Dragons’ Den” and on the American television series “American Inventor”.

    As of 2021, Peter Jones’ net worth is roughly $400 million.

    What do you think about Peter Jones’ net worth? Leave a comment below.

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